Sponsorship Package

About Coffee Right YOW!

Specialty coffee festivals are in high demand across the country, and it’s about time Ottawa rejoined the club! Coffee Right YOW is Ottawa’s new premier specialty coffee festival, run by those already in the industry and taking place at the historic Parkdale Market on September 12, 2026.

Ottawa’s coffee culture is just on the cusp of reaching the heights of our pals in Montreal, Toronto, and beyond, and this FREE, one-day festival is a great way to further open the door to traceable and unique third wave coffees in the nation’s capital.

This festival is run by roasters, and those who understand the importance of traceable and ethical coffees, and the importance of an equitable value chain. All roasters invited are established and well-known specialty roasters, who must practice traceable and ethical direct trade sourcing. In addition, the sought after food vendors and makers attending will also be bringing some fun, coffee adjacent products (espresso sausages anyone?!).

Who is this festival for?

This free, one day event in a very central and accessible location is sure to bring out a huge and diverse crowd, including coffee industry professionals, diehard coffee nerds, and even those just looking to have a good time with their friends and family and try some coffees and/or just soak up the festival vibes, performances and good eats!

There is a huge demand for this event, with our launch poster receiving over 50,000 views within it’s first few days of being posted. Third wave coffee culture is rapidly growing in Ottawa, and we are going to establish this event as the one place where all industry professionals and coffee lovers come to sip and share in the nation’s capital!

Why be a Sponsor?

By partnering with Coffee Right YOW, your business will gain instant access to a wide and growing audience of engaged coffee consumers of all types. Attendees come to try and buy all things coffee (from beans to gear, and all the food and treats to keep them going). And they just as importantly come to learn about coffee brands and the latest coffee tech and tidbits. By being a sponsor you will benefit by:

Targeted Promotion for your Brand/Business: Ottawa’s coffee market is rapidly growing and is much less saturated than larger, neighbouring markets, positioning your brand to directly target a large sector of coffee lovers who are still searching for the preferred brands.
Priority Booth Placement: Sponsors who choose to exhibit/sell at the event, will be given priority booth placement, based on their needs and expected food traffic.
Brand Awareness: By investing early in this festival, you will establish your brand within Ottawa’s quicky growing, and very engaged third wave coffee ecosystem.
Be a part of the Shift: Ottawa is still transitioning from more traditional ,second wave coffee offerings, to a growing third wave sector. By supporting the festival, not only will you receive brand awareness, you’ll be sitting at the table that helps shift and guide this transition.

Sponsorship Levels

Gold Cup (Title Sponsor) – $2750

Your brand’s/organization’s logo featured in large size, predominantly placed on all Coffee Right YOW promotional materials prior to the event (website landing and sponsorship page, Coffee Right YOW and The Artery social media channels, newsletter campaigns, and any event advertisement/displays).
Your brand’s/organization’s logo featured in large, predominant size on all signage at the event.
Display logo (i.e. branded clothing provided by your brand) and mention your brand, when possible, during all pre-event media appearances (radio, tv, influencer engagements).
On stage acknowledgement during our Park Stage programming.
At least 4 Feature Posts/Stories on Coffee Right YOW and The Artery social media platforms, in addition to story/reel reshares, and original stories/reels about the festival.
Premium Booth Placement, if also exhibiting at the festival (your sponsorship comes with a booth, we can either provide tenting or bring your own). You can also provide samples, but not conduct sales of consumable products (food and drink).
Predominant, large logo placemement on Sponsorship page of website.
Your own page on the Coffee Right YOW webpage that talks about your brand that will stay active for the entire year.

Silver Cup – $1750

Your brand’s/organization’s logo featured in a medium-sized, predominantly placed in all Coffee Right YOW promotional materials prior to the event (website landing page, website sponsorship page, Coffee Right YOW and The Artery social media channels, newsletter campaigns, any event advertisement).
Your brand’s/organization’s logo featured in medium, predominant size on all signage at the event.
Display logo (i.e. branded clothing provided by your brand) during all pre-event media appearances (radio, tv, influencer engagements).
On stage acknowledgement during our Park Stage programming.
At least 3 Feature Posts/Stories on Coffee Right YOW and The Artery social media platforms, in addition to story/reel reshares, and original stories/reels about the festival.
Premium Booth Placement, if also exhibiting at the festival (your sponsorship comes with a booth, we can either provide tenting or bring your own). You can also provide samples, but not sell consumable products (food and drink).
Predominant, medium logo placement on Sponsorship page of website.
Your own page on the Coffee Right YOW webpage that talks about your brand and that will stay active for the year.

Bronze Sponsors – $1000 (limit of 2)

Your brand’s/organization’s logo featured in a smaller-size in certain Coffee Right YOW promotional materials prior to the event (website sponsorship page, Coffee Right YOW and The Artery social media channels, newsletter campaign, and some event advertisement).
Your brand’s/organization’s logo featured in small size on all signage at the event.
Your logo featured on secondary marketing materials (i.e. poster/signage that shows all event sponsors)
On stage acknowledgement during our Park Stage programming.
At least 2 Feature Posts/Stories on Coffee Right YOW and The Artery social media platforms, in addition to story/reel reshares, and original stories/reels about the festival.
Double booth (for sales or promotion) that includes preferred location and any rentals (tent, table, chairs).
Small logo placement on Sponsorship page of website.

Friends of CRYOW Sponsors -$500 (limit of 3)

Your brand’s/organization’s logo featured in a small size in certain Coffee Right YOW promotional materials prior to the event (website sponsorship page, Coffee Right YOW and The Artery social media channels, newletter campaigns, some event advertisement).
Your logo featured on secondary marketing materials (i.e. poster/signage that shows all event sponsors)
Your brand’s/organization’s logo featured in small size on all signage at the event.
On stage acknowledgement during our Park Stage programming.
At least 1 Feature Post/Story on Coffee Right YOW and The Artery social media platforms, in addition to story/reel reshares, and original stories/reels about the festival.
Single booth (for sales or promotion) that includes preferred location and any rentals (tent, table, chairs).
Small logo placement on Sponsorship page of website.

Industry Event Sponsor (In-Kind or financial)

We are planning an industry event featuring staff members from over 20 roasters , and more than 20 vendors, as well as local industry representatives (owners, baristas, managers) from coffee businesses/food establishments from across the city. A great opportunity for a brand to directly connect with individuals who help drive the coffee economy in Ottawa.
We are looking for a donation of event/bar space for the industry party on Sept 11 or Sept 12, or financial sponsorship to cover associated costs of rental space.
Donation of light food and drink menu, or financial sponsorship to cover it.
Your brand’s logo will be predominantly displayed at the industry event, and on promotional material/social media for the industry event.
Your logo will also be added to the Coffee Right YOW sponsorship page, and to the secondary event sponsor that lists all event sponsors.
At least 3 Feature stories on Coffee Right YOW and The Artery social media platforms, in addition to story/reel reshares, and original stories/reels about the industry event.
Acknowledgement during Park Stage performances.
This sponsorship can be combined by more than one brand/business should they wish to partner.

Espresso Bar Sponsor (In-Kind)

This can be combined between two different brands, one covering the espresso bar gear, cups and baristas (we will also have barista volunteers that can be help). And one brand covering dairy and alternative dairy for the espresso bar (can be split between two different dairy/alt-dairy brands). Or one brand/company can cover it all.
Your brand(s) will have their logo(s) on all espresso bar signage, in addition to their logo on sponsorship page, and secondary poster/signage (signage that shows all sponsors). Brands must provide their own signage for their space, but will be given a secure (well powered) space where gear can be set up the day before and left overnight. If brands prefer to have their own pop-up stall/tent, we can arrange for a premier spot.
At least 3 Feature posts/stories on Coffee Right YOW and The Artery social media platforms, in addition to story/reel reshares, and original stories/reels about the festival. (If two businesses are joining forces, we will guarantee at least 2 features posts/stories per brand).
Your brand’s/organization’s logo featured in small size on all signage at the event.

Water/Seltzer Station Sponsor

Looking for a brand to set-up and provide water/seltzer to help hydrate the crowds and cleanse their pallet.
You can display your logo at your booth/tent, and in addition your logo will be displayed on sponsorship page, and secondary poster/signage (signage that shows all sponsors).
At least 2 Feature posts/stories on Coffee Right YOW and The Artery social media platforms, in addition to story/reel reshares, and original stories/reels about the festival.
In addition to a water station set up by the sponsor, the festival will have 2 liquid dispensing backpacks to offer attendees water as well (and one backpack will offer cold brew). Your logo will also be placed on one of the backpacks that is mobile and circulating the entire festival.

Product Donations for Raffle Prizes

This free event has an optional ticket (with all funds raised being donated back to farmers via the Semilla Farmer’s Fund), and the ticket is good for one entry in a raffle of various sponsor donated prizes (coffee gear, coffee bags, accessories, gift cards).
What’s in it for you? Great question! Your brand’s/organization’s logo featured in a small size in certain Coffee Right YOW promotional materials prior to the event (website sponsorship page, newsletters mentions, Coffee Right YOW and The Artery social media channels).
On stage acknowledgement during our Park Stage programming.
Included in feature Posts/Stories on Coffee Right YOW and The Artery social media platforms along with other raffle prize donators, in addition to story/reel reshares, and original stories/reels about the prizes and their importance to the festival and optional tickets.
Small logo placement on Sponsorship page of website.
Your products (product donations) on display at Merch tent and on social media channels.

Contact

Have questions or want to chat? Get in touch! We have opted for email or telephone communication to discuss sponsorship opportunities with prospective brands (instead of a Google Form) as we want to build strong and mutually beneficial relationships with our lovely sponsors.

Email: Will@thearterycommunityroasters.com
Telephone: 613-600-7523 (main line for the Artery Community Roasters)